See who plays Samick guitars designed by Greg Bennett. For decades, Samick has crafted instruments leading brand names in the guitar business. Over this time, they’ve developed the experience to know what goes into a great guitar, and the skill and business savvy to produce it for you at an affordable price. Samick also realized that the ability to produce a quality product at an affordable price was only half the equation. Thus they made an all out effort to develop a powerful new identity for their guitar line and the company. Samick called on Greg Bennett to design a whole new and exciting line of guitars. As an industry marketing and design veteran of almost 30 years, Greg Bennett was uniquely qualified for the mission. His experience in high level marketing positions with the industrys leading manufacturers and retailers coupled, with a formal design and performance background, made him the best choice for such an enormous task. The challenge was to design and spec exciting and sensible guitar lines for the majority of guitar categories. The resulting Samick guitar run span a broad spectrum of guitar categories and price ranges with a variety of stunning styles, tone woods, and components. Greg was able to enter cutting-edge new designs, as well as traditional ones respectful of the masters of yesteryear. Like most guitar players, you want a special and unique instrument, but with a familiar feel. Because of the sheer scope of the redesign project (148 models grouped into 48 series), there needed to be an intense focus and perspective in order to create a sense of continuity for the entire line of guitars. Guitar designs were conceptualized, designed and refined in Greg's studio in Nashville TN. Once the designs were finished, the challenge shifted to sourcing and manufacturing. Professional caliber electronics and hardware as well as distinctive tone woods were sourced from exotic locations over the entire globe. Ovangkohl and ebony from Africa, rosewood from India and rock maple from north America. Pickups from Duncan, Fishman and L.R. Baggs. Tuners by Grover and bridges by Wilkinson. Samick also performed a complete upgrade in wiring and onboard electronics. The acoustic guitars also received a thorough structural overhaul. Finally the instruments are set up and inspected in our US facility before going out to the player. This has truly been a labor of love for both Greg and the people at Samick. Learn more about Samick. For a look at Samick from the inside, read this interview with Samick's John Hawkins from Musical Merchandise Review. Samick WWW Guitar East ___________________________________________________________________ Proud Member NAMM Pics Browse in-stock guitars | Search | Request Price Quote | Site Index | Reviews | Samick Warranty Samick guitars by Greg Bennett are our specialty at Guitar East. Guitar East Ithaca, NY toll-free (866)446-5137 Need other stuff? Try Zzounds